UK’s Born Music featured the new single and music video Fiend from Elliot James. The music video directed by Joseph Mercado originally premiered on AppleMusic.

This is singer-songwriter music taken to it’s most minimal extreme. A song that is made up of few constituent parts (synth pad, acoustic guitar and vocals), the song is almost mist like, having an almost air like quality. Like sitting on a cloud, ‘Fiend’ is sensual, beautiful, and at times quite harrowing.

Elliot James here has proved himself to be a masterful songwriter. Quite like Frank Ocean’s ‘Blond(e)’, James has chosen the ‘less is more’ approach on this latest single, and that choice is a huge success.

The accompanying music video is also understated. Starring Natalie Eleftheriadis, this one shot video is emotional and quite heartbreaking. Eleftheriadis emotion is palpable, and gives the song an added kick of soul and feeling. – excerpt from Born Music review

Read the full review from Born Music here: http://bit.ly/2LkNOaa

Fiend was mastered by Evren Göknar at Capitol Records, Hollywood and distributed by Blossöm Records | Blossöm.com

Photo: Meg Charles